Our only business is research and our only job is ratings.

About Nielsen

About Nielsen and the Nielsen Radio Ratings

  • For more than 50 years, Nielsen has been a leading provider of media and marketing information, including the Nielsen Radio and TV ratings.
  • The Nielsen Radio Ratings is a measurement of how many people listen and what they listen to.
  • Radio stations and other media companies rely on the ratings and other research to make programming and other decisions based on feedback from people like you.
  • Media companies, advertisers, and other businesses also rely on this research to make decisions about the products and services they provide.

Your Part in the Nielsen Radio Ratings and Other Research

  • Because we can't ask everyone about their radio listening, we randomly choose households like yours to represent the people in your area.
  • We mail a radio diary to everyone in your home age 12 and over. Each person uses the diary to write down his or her listening.
  • When you and the others in your home write down what you hear on the radio in an Nielsen radio diary, you're providing information that helps radio stations decide what to broadcast.
  • While you are participating in the survey, we may contact you to see how you are doing.
  • When the survey week is over, simply mail all the diaries back to Nielsen. We’ve already paid the postage!

Completed diaries are the primary way radio stations learn what programs people want to hear. Do not miss this chance to let your voice be heard!

For questions, call us toll-free: 1‑800‑204‑3174.