Access the Latest Information from the June PPM Client Update 7.20.10
NHL Pittsburgh Penguins sign a Multi-Year Agreement for Custom Portable People Meter Radio Ratings in Pittsburgh
2010 Playoffs radio audience averaged more than 200,000 listeners per game 7.12.10
NBC Olympic Case Study
A ground-breaking study from Arbitron for the NBC coverage of the 2010 Vancouver Winter Olympic Games revealed new insights about consumer engagement. 6.23.10
2010 Arbitron Digital Place-Based Video Study Webinar
Arbitron's Senior Media Analyst Diane Williams revealed the latest findings from the annual Digital Place-Based Video study during a webinar. She delved into some of the 18 different venue categories covered in the report with monthly and weekly national audience estimates for the medium and demographic profiles. Also covered in this year's report and webinar are new insights from this year's study on engagement and purchase intentions.
Learn How the 2010 Census Will Impact You
The 2010 Census begins at the end of this month and the results could have a profound effect on your market population and ranking. Arbitron’s resident demographer, Dan Estersohn, has prepared a series of white papers that explain…
- The 2010 Census process
- The types of questions that will be asked of households
- How race/ethnicity will be factored into the data
- Why some people may not get counted
He also explains the timetables for implementation of the new Census data into your Arbitron estimates. Download the papers here.
Planning & Buying Radio Advertising in a PPM™ World
Your TRP goals will change in an electronically measured era. Download the PDF brochure to see how the Arbitron PPM® service might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences. Also available in Spanish.