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Diary Progress Report
Diaries from cell-phone-only homes from 151 markets have been pouring into Arbitron since the start of the Spring radio ratings survey on April 2.
Read about the impact cell-phone-only sampling has had on:
- Sample quality
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Total Radio Listening
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AQH ratings by Format.
Learn about Arbitron’s proven cell-phone-only sampling methodology and other Diary enhancements underway. Download the May 2009 presentation (PDF) or view the Webcast replay (30MB, .mov).
PPM Passport Training Program
Learn more about this popular new training program for agencies. It is a series of advanced sessions that put agencies on the road to successful media planning and buying with PPM ratings.
