Arbitron supports numerous programs that make a positive impact in the communities where we live and work. We do this by building relationships with community leaders, encouraging philanthropy within our organization and promoting goodwill, both inside and outside the company. Giving back to the community has always been one of our top priorities and we are proud of our employees' many contributions.
We participate annually in a variety of national and local activities, such as building partnerships with universities through our program with National Association of Broadcasters Education Foundation. For example, in celebration of Hispanic Heritage month, Arbitron partnered with the Center for Spanish Language Media at the University of North Texas. The Center, run by Dr. Alan Alabarran, PhD., is housed within UNT's Department of Radio, Television and Film, recognized as one of the nation's top eight programs for broadcasting and film. We financially support the Center's mission of providing education and conducting research on Spanish Language Media.
The Center has completed the valuable "History of Spanish-Language Radio" research report that chronicles Spanish-Language radio's rise in the US. It is our honor to have helped make this research possible.
Saludos,
Arbitron Inc.
This study by ROI Media Solutions takes an in-depth look at what the PPM data reveal about the Black consumer.
A detailed portrait of the Black consumer is painted by this in-depth look at Black audience data from Arbitron and consumer data from Scarborough Research.
Discover the insights that the PPM service has revealed about Spanish-language radio and how it reaches Hispanic Consumers.
This in-depth look at how Hispanic Americans use radio includes both Arbitron audience data and consumer profiles and purchasing behavior from Scarborough Research.
Arbitron partnered with the Center for Spanish Language Media at the University of North Texas to produce the valuable "History of Spanish Language Radio" research report that chronicles Spanish-Language radio's rise in the US.
Radio Ad Lab, an independent organization established in 2001, offers several free studies that explore how radio ads generate emotional responses and engage with consumers.
Engaging Emotions Through Effective Radio Ads
Engagement, Emotions, and the Power of Radio: A New Study of How Radio Affects Consumer Emotions
To support our multicultural clients, we also provide a variety of specialized services.
These include:
A helpful overview of nondiscrimination provisions in advertising sales contracts, restrictions on ads for alcohol products and in children’s programming.
Industry information on the value of radio that can help lead to minority ownership of stations
For more information, contact a member of our Multicultural Media Team.
PPM™ is a mark of Arbitron Inc.
Last updated: 10.12.09