Free Studies & Reports

2010

Black Radio Today 20092.2.10

Hispanic Radio Today 20091.21.10

2009

Puerto Rico Radio Today 2009 Edition9.29.09

Arbitron Report: Outdoor Advertising and the Media Plan9.24.09

Radio Today 20099.23.09

Puerto Rico: La Radio Hoy Edición 20099.11.09

Arbitron Out-of-Home Digital Video Display Study 20098.5.09

Public Radio Today 20097.27.09

The 2009 Arbitron National In-Car Study5.1.09

The Infinite Dial 2009: Radio's Digital Platforms4.16.09

2008

The Arbitron Product Sampling Study9.29.08

Network Radio Today 20089.17.08

Hispanic Radio Today 20087.11.08

The Infinite Dial 2008: Radio's Digital Platforms6.25.08

Spanish-Language Radio in a PPM™ World6.5.08

The Arbitron/Scarborough Black Consumer Study 20075.14.08

The Infinite Dial 2008: Radio's Digital Platforms Webinar View the Webcast replay (Windows Media Player) or download the slide presentation (PDF)4.9.08

Radio Today 2008 3.12.08

Black Radio Today 20082.8.08

2007

The Bedroom Project: How Young Americans Use, Consume and Interact with Technology and Media10.25.07

Urban Radio in the PPM™ World10.07

P1s in the PPM™ World: Insights Into the Listeners Who Matter Most (PDF)9.26.07

Network Radio Today 20079.17.07

Black Radio Today 20078.24.07

The Arbitron Airport Television Study8.8.07

Public Radio Today 20077.12.07

Hispanic Radio Today 20075.21.07

The Infinite Dial 2007: Radio’s Digital Platforms4.19.07

Radio Today 2007 Edition: An in-depth look at radio listening nationally and by individual formats4.13.07

The Mobile Audio Media Study4.3.07

Arbitron Digital Media Study: Ecast Entertainment Network in Bars: A Music and Marketing Cocktail3.22.07

What Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience3.21.07

Arbitron Cinema Advertising Study 20073.8.07

Super Bowl XLI Study2.7.07

2006

The New Latino Urban Format10.31.06

Network Radio Today 200610.4.06

What Happens When the Spots Come On9.21.06

2006 Gulf Coast White Paper (PDF)8.15.06

The Power of Radio Continues in New Orleans and Biloxi-Gulfport-Pascagoula8.11.06

Puerto Rico Radio Today 2006 (available in English and Spanish)8.9.06

Public Radio Today 20067.27.06

The Arbitron/Scarborough Black Consumer Study 20067.6.06

Adult Hits 2006: Keeping Track of Jack, Bob, and Pals6.29.06

Arbitron In-Flight Media Study6.20.06

Hispanic Radio Today 20066.15.06

The New Latino Urban Format5.18.06

Internet and Multimedia 2006: On-Demand Media Explodes5.17.06

The Arbitron Cable Television Study (PDF) 5.01.06

Black Radio Today 20064.28.06

The Infinite Dial: Radio’s Digital Platforms

Radio Today 20062.14.06

The Arbitron Retail Media Study, Volume II : Consumer Interest and Acceptance of Video Displays in Retail Environments 1.3.06

2005

Network Radio Today 200511.1.05

Puerto Rico Radio Today 2005 (available in Spanish only)10.17.05

The Arbitron Retail Media Study, Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores 8.15.05

Radio's Leading Indicator7.6.05

The Arbitron Black Consumer Study 20057.5.05

Adult Hits: An Early Look at the Numbers Driving Radio’s Newest Format6.14.05

Public Radio Today 20056.13.05

Hispanic Radio Today 2005 (available in English and Spanish)5.5.05

Spot Load Study 2005: Managing Radio Commercial Inventories for Advertisers and Listeners5.4.05

Internet and Multimedia 2005: The On-Demand Media Consumer3.23.05

Riding Out the Storm3.1.05

Black Radio Today 20051.28.05

2004

Radio Today 200512.22.04

Power of Hispanic Consumers (available in English and Spanish)12.14.04

The Benefits of Synergy: Moving Money Into Radio, A study by the Radio Ad Effectiveness Lab (PDF)12.04

Personal Relevance; Personal Connections: How Radio Ads Affect Consumers, A study by the Radio Ad Effectiveness Lab (PDF)8.19.04

Puerto Rico Radio Today 2004 (available in English and Spanish)7.19.04

Radio’s Leading Indicator(PDF)7.19.04

The Arbitron Airport Advertising Study6.21.04

Black Radio Today 20046.14.04

Hispanic Radio Today 2004 (available in English and Spanish)4.16.04

Radio Today 20044.12.04

Black Consumer Study 20043.31.04

Internet and Multimedia 12: The Value of Internet Broadcast Advertising3.24.04

How Hispanics Use Radio in Their Cars (PDF)3.17.04

Country Radio: Fighting for the Front Seat (PDF)3.8.04

News/Talk Radio: Fighting for the Front Seat (PDF)3.3.04

Satellite Radio… Who Wants It, and Why? (PDF)2.20.04

2003

Radio Ad Effectiveness Lab Case Study #2: Radio’s Incremental Value for AT&T Consumer Division (PDF)11.03

Spanish-Language Weighting Progress Report (PDF)10.29.03

Shifting Gears: The U.K. In-Car Study10.23.03

National In-Car Study10.2.03

Internet and Multimedia 11: New Media Enters the Mainstream9.23.03

Black Radio Today 20036.26.03

Puerto Rico Radio Today 2003 (available in English and Spanish)6.18.03

The Arbitron Cinema Advertising Study5.12.03

Hispanic Radio Today 2003 (available in English and Spanish)5.9.03

Radio Today 20034.14.03

Media Insight 20024.10.03

Top Arbitron Performers in News/Talk3.25.03

Power of Hispanic Consumers (available in English and Spanish)3.24.03

Radio Ad Effectiveness Lab Case Study #1: Radio’s Effect on Health-Care Product Sales (PDF)3.03

Top Country Arbitron Performers2.25.03

Internet and Multimedia 10: The Emerging Digital Consumer2.25.03

The Arbitron Black Consumer Study 20031.24.03

2002

Radio on the Go: How Mexico City Radio Reaches Consumers at Work and in Vehicles10.15.02

Internet 9: The Media and Entertainment World of Online Consumers9.5.02

What Women Want: From Urban Radio5.20.02

Radio's Role During a National Crisis Study5.17.02

Handicapping the Ratings: Inside the Numbers of America’s Top-Rated Sports Stations4.25.02

What Women Want: Factors Driving Tune-In and Tune-Out4.10.02

Holiday Music Station Study3.21.02

What Women Want: From AOR Radio3.5.02

Internet 8: Advertising vs. Subscription—Which Streaming Model Will Win?2.26.02

What Women Want: From AC Radio2.25.02

The Los Angeles Lifestyles Study2.8.02

Radio Ad Effectiveness Lab Research Compendium (Word)2.02

What Women Want: From Radio and Contests1.24.02

What Women Want: From CHR1.17.02

2001

What Women Want: From Country Radio11.12.01

What Women Want: Five Secrets to Better Ratings9.7.01

Internet Study VII: What Consumers Want Next9.5.01

The Arbitron Outdoor Study8.01

Broadband Revolution 2—The Media World of Speedies6.18.01

Webcasters “Speak Out!”5.08.01

The Need for Speed4.26.01

The '80s: A Look at the Numbers Driving Radio's Newest Format4.12.01

The Buying Power of Today's Country Radio Audience2.28.01

What Are Your Salespeople Thinking?2.12.01

Internet Study VI: Streaming at a Crossroads2.2.01

2000

The Side Channel Study: Extending Your Brand on the Internet12.1.00

Radio Station Web Site Content: An In-Depth Look11.21.00

The Broadband Revolution: How Superfast Internet Access Changes Media Habits in American Households10.2.00

Internet Study V: Startling New Insights About the Internet and Streaming9.21.00

How Kids and Tweens Use and Respond to Radio8.17.00

“Where Do My P1 Listeners Go?” “Where Do My P2 Listeners Come From?”7.25.00

Small Market Special Edition Internet Study IV6.6.00

Advertising Agencies Speak Out About Webcasting4.27.00

L.A. In-Car Study3.22.00

Radio's Biggest Local Spenders Speak Up!2.23.00

Internet Study IV: The Buying Power of “Streamies”2.17.00

1999

Five U.S. Cities Reach 50% Internet Penetration in Scarborough Study10.18.99

Internet Study III: Broadcasters vs. Webcasters: Which Business Model Will Win?9.2.99

America's Top Stations: A Format Profile6.24.99

Holiday Listening Study6.24.99

Spot Load Impact on the Radio Industry6.99

Internet Listening Study II: Radio and E-commerce2.99

1998

Internet Listening Study I: Radio in a New Media World10.98

1997

Newspaper Advertisers Perceptual Study1997