Planning & Buying Advertising in a PPM™ World

Your TRP goals will change in an electronically measured era. Download this PDF brochure to see how the Arbitron PPM® service might change the way you plan and buy radio. Now includes the latest numbers from all PPM-measured markets, along with grids for Hispanic listening, Spanish formats and national audiences.

Planning & Buying Radio Advertising in a PPM World with TRP Conversion Charts

Here’s a detailed explanation of the change in TRPs with electronic measurement. It’s a great tool for those who are new to PPM ratings or aren’t aware of their implications. The brochure includes additional market-specific information. Download the brochure. (Descargar en español.)

Market-Specific TRP Conversion Charts

All Currency Markets

Summary of all commercialized PPM service markets on one sheet

Is Your Agency Ready for PPM Measurement?

Steps you should take to prepare for using PPM data

Last updated: 9.2.10