PPM Passport Training Program

PPM Qualified Advertising Agencies

By early 2009, the top 10 radio markets will be measured with the Arbitron Portable People Meter. Understanding the impact of electronic measurement on radio ratings in this new world is the passport to agencies’ successes.

Congratulations to the following agencies with staff members who have completed the Arbitron Passport Program to expertly plan media buys in a PPM World:

Contact your Arbitron Account Representative today to find out how to begin your journey.

Last updated: 3.10.10