A follow-up to 2005’s Adult Hits: An Early Look at the Numbers Driving Radio’s Newest Format
Nearly three years after the debut of Adult Hits, most radio stations that have adopted radio’s newest format are still showing audience gains over what their previous programming delivered, according to a new study by Arbitron Inc. (NYSE: ARB) and Edison Media Research.
At least half of Adult Hits stations have also defied the conventional wisdom that the audience for any oldies-based format has nowhere to go but down after any initial peak in audience.
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Hits: An Early Look at the Numbers Driving Radio’s Newest Format (PDF)
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