Are ad agencies and advertisers sold on promoting their goods and services online? According to this Arbitron study, released at the USC/Inside Radio Internet Conference 2000, over three-quarters of advertising agencies buy online advertisements on behalf of their clients, and one-out-of-five who buy online have placed webcast ads. Download the study to find out why many agency executives believe that webcast ads are superior, and how they rate the Internet advertising experience in general.
Download Advertising Agencies Speak Out About Webcasting (PDF)