The Infinite Dial 2009: Radio’s Digital Platforms

Radio’s Digital Platforms: AM/FM, Online, Satellite, HD Radio™ and Podcasting

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In the latest study from Arbitron and Edison Research, we continue to explore how radio expands its reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media.

• The weekly online radio audience has again exploded in the last year, to about 42 million Americans aged 12+.
• One in five Americans aged 25- to 54-years-old listen to online radio on a weekly basis—an all-time high.
• Awareness of both satellite radio companies remains essentially flat for the third year in a row at around 60 percent.
• Online radio is showing up in the Arbitron ratings, thanks to Portable People Meter™ (PPM™) measurement.
• An astounding 69 million Americans viewed online video in the last week.
• About 42% of Americans 12+ owns some kind of MP3 player; the vast majority of them own an Apple iPod® or iPhone™.
• The growth in MP3 player ownership is now fueled by adults.
• Social networking is a rapidly growing phenomenon among Americans of all ages.

Related Links:
The Infinite Dial 2008: Radio’s Digital Platforms (PDF)
The Infinite Dial 2008 Webinar: Webcast replay (Windows Media Player) and slide presentation (PDF)
The Infinite Dial 2007: Radio's Digital Platforms (PDF)
The Infinite Dial 2006: Radio’s Digital Platforms (PDF)

Portable People Meter™ and PPM™ are trademarks of Arbitron Inc. HD Radio™ is a trademark of iBiquity Digital Corporation. iPod® and iPhone™ are marks of Apple Inc.
Last updated: 4.16.09

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