An in-depth look at how Hispanic Americans use radio
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. The study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio's rock-solid ability to reach this fast-growing consumer market.
New to the 2008 edition:
Versions prior to 2005 are available in both English and Spanish.
Download Hispanic Radio Today 2008 Edition (PDF)
Other Radio Today Reports:
Black Radio Today
Network Radio Today
Public Radio Today
Puerto Rico Radio Today
Radio Today (general)
Previous Editions:
Please note that Radio Today reports are now identified by their year of release.
Past editions were identified by the survey year. As a result, the report immediately
preceding Hispanic Radio Today 2003 is Hispanic Radio Today 2001.
Hispanic Radio Today 2007 Edition (PDF)
Hispanic Radio Today 2006 Edition (PDF)
Hispanic
Radio Today 2005 Edition (PDF)
La
Radio Hispana Hoy, Edición 2005 (PDF)
Hispanic
Radio Today 2004 Edition (PDF)
La
Radio Hispana Hoy, Edición 2004 (PDF)
2003
Hispanic Radio Today (PDF)
La
Radio Hispana Hoy, Edición 2003 (PDF)
2001 Hispanic Radio Today (PDF)
1999 Hispanic Radio Today (PDF)